CANDY CRUSH
CREATIVE DESIGN
KING / ADIKTEEV
Original playable rich media ads for Candy Crush, developed by King in partnership with Adikteev, designed for retargeting and cross-title scalability. This project involved leading the creative design and motion design for the prototypes, resulting in four distinct minigames:
Candy Maze: A motion-controlled puzzle where players tilt the device to guide candy to the exit.
Candy Sort: A fast-paced organization and categorization game.
Sky Jump: A platformer inspired by Doodle Jump that utilizes device tilt for navigation.
Parachute: A high-altitude survival game focused on obstacle avoidance.
These designs were crafted to leverage advanced rich media features like video, audio, and gyroscopic motion to maximize user engagement and drive retention across King’s portfolio.
KING / ADIKTEEV
Original playable rich media ads for Candy Crush, developed by King in partnership with Adikteev, designed for retargeting and cross-title scalability. This project involved leading the creative design and motion design for the prototypes, resulting in four distinct minigames:
Candy Maze: A motion-controlled puzzle where players tilt the device to guide candy to the exit.
Candy Sort: A fast-paced organization and categorization game.
Sky Jump: A platformer inspired by Doodle Jump that utilizes device tilt for navigation.
Parachute: A high-altitude survival game focused on obstacle avoidance.
These designs were crafted to leverage advanced rich media features like video, audio, and gyroscopic motion to maximize user engagement and drive retention across King’s portfolio.
Candy Maze concept stills
CREDITS
DESIGN HEAD:
Luis Ryder
CREATIVE DESIGN:
Jorene Tavora
DEVELOPER:
Luis Ryder
DESIGN HEAD:
Luis Ryder
CREATIVE DESIGN:
Jorene Tavora
DEVELOPER:
Luis Ryder